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I flew the whole team to Italy
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Hey, Writing this from Italy. I flew the whole team in for the week. Everyone under one roof. Last year it was Greece. This year it's Italy. Apart from a small food poisoning I got, it's been better than I expected. And I already expected a lot. We ran a bunch of in-person workshops. Recorded content. Did an ad challenge where everyone from the team recorded ads for the company. And decisions that normally sit in Slack for two weeks got made in an afternoon. But... that's not even the best part. The best part is what happens between the sessions. Dinners that run long. Somebody raising a problem over breakfast that would never reach a call agenda. You can't schedule that. So here's my honest take after this week. Most companies think they're investing in culture. They buy pizza on Fridays and book one escape room a year. But that just doesn't cut it. If your team is remote, most of them have never shared a meal. Or solved something hard in the same room. A quarterly Zoom happy hour doesn't fix that. Fly them somewhere. Put them under one roof for a week. It's expensive and a logistical headache. It's also the best money I've spent this year. Got a team and never done this? Put it in the calendar for Q1. A real date, not "someday." I'll report back on what it does for us. Talk soon, Andrej PS: Done a trip like this with your team? Reply and tell me where you went and what changed. I'm planning the next one already and I'll take every good idea I can get. |
Andrej Tumachowitsch
Join my newsletter for up-to-date ecom growth plays from the trenches. Ads, offers, CRO and everything in-between. So you can finally scale profitably.
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